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final theses

Are you looking for the right partner for your thesis?

Is it important to you that you not only work on theoretical content, you also want to know how your work can be applied in practice? Then the BAUR-Group is the right place for you! We will be happy to help you work on an exciting topic.

Simply flexible: we support you wherever we can

We know that the right partner is extremely important for the implementation of your work. That's why you will be supervised and supported throughout the entire phase by a personal contact person - of course professionally tailored to your final topic - who will be on hand with help and advice.
Whether in finding a topic or compiling data as the basis for your thesis. We will even help you find accommodation - after all, we want you to feel completely at home with us. That's why we also offer you flexibility: in consultation with the specialist department, you can arrange your working hours variably so that you can ideally organize meetings with your professors, research work in the library and courses.

Our Benefits

Fair remuneration (min. 500€/month)

Flexible working hours

Working at eye level

Steep learning curve

Employee discounts

A look behind the scenes

Sports facilities

Let yourself be inspired

The Bachelor's or Master's thesis is the last big step in your studies. We are happy to support you in this important task as a practice partner. Here you will find an overview of topics that we have already supervised - and perhaps the brilliant idea for your own thesis.

E-Commerce & Marketing

The Google Analytics 360 Suite - The market potential of a sales partnership with Google Analytics for empiriecom GmbH & Co KG
User-centered design for a location-based social network app
Micro-moments in the customer journey
Branding in social media: What does a social media post need to look like to positively influence BAUR's vision brand image?
Budget allocation based on the analysis of the customer journey using the example of BAUR Versand (GmbH & Co KG)
Recommendations for action to determine and visualize information from SEO data for reporting
Browser extensions in user research - development of functional prototypes for capturing the customer journey and the voice of the customer
Duplicate content testing in the area of search engine optimization using the shingle algorithm
Evaluation of the key figure "visibility index" as a qualified indicator for traffic and sales
Article evaluation on baur.de - analysis of the status quo and derivation of recommendations for action
Success factors of a shopping application for an online retailer from an expert and market perspective
Concept development to optimize the service route of baur.de
Evaluation of the business model innovation in the area of onsite personalization
Investigation of asynchronous remote usability testing as an alternative method in usability research to determine its suitability as a substitute for a usability laboratory
Analysis of customer satisfaction in e-commerce based on an extended Kano method
Attempt to measure the relevance of co-occurrence for link building to improve search result positions on Google
Analysis of text-oriented term weightings on the ranking behavior of search engines for information- and transaction-driven search queries Mouse tracking as
Analyzing the customer journey for furniture purchases in the BAUR online store
Method of online market research in the checkout process at Baur Versand (GmbH & Co KG)
Mouse tracking as a method of online market research in the checkout process at Baur Versand (GmbH & Co KG)
Why do customers with an intention to buy abandon their online purchase at the checkout on baur.de?
Operating concepts for tablets: Changes in the requirements for online stores through interactive control mechanisms compared to the WIMP paradigm

Purchasing

Implementation of a new online store (with a very narrow product range) as a growth measure
Target group identification and development of a brand based on the Corley brand of BAUR Versand
Identification of the most successful and best-selling template variants of BAUR DOB's own brands to reduce return rates
Development of a feel-good own brand for shoes. From market analysis to supplier selection
New approaches to reducing returns in the shoe distance selling business using the example of BAUR Versand

Personal

Effects of shift work on older employees at BAUR Commissioning - a qualitative analysis
Employer attractiveness and employee loyalty through modern working time models and forms of work using the example of the BAUR Group
HR controlling 2.0 - development of a controlling strategy for personnel marketing using the example of BAUR Versand GmbH & Co. KG
Development of a new training concept for BAUR Versand (GmbH & Co KG)
Conception of a personnel key figure system for controlling a modern mail order company
Increasing performance through appreciation: New management strategies to improve motivation
Guidelines for an employee recommendation program - discussion of relevant criteria and implementation options using the example of BAUR Versand (GmbH & Co KG)

Controlling

Budget allocation based on the analysis of the customer journey using the example of BAUR Versand (GmbH & Co KG)
Balanced scorecard as a strategic controlling instrument for the management of a mail order company, illustrated using the example of a company scorecard for BAUR Versand with special consideration of the financial perspective
Development of a model for the economic evaluation of new customer acquisition measures for BAUR Versand (GmbH & Co KG) to determine a profit-optimized acquisition mix
(Further) development of a concept for the uniform management of several business units
Further development of existing control concepts limited to individual company units
for the processing of logistics and call center activities into a higher-level processing controlling system for cost-optimized process control
Optimization of the operational planning process of the market divisions (purchasing and sales) in the overall corporate planning process

Environmental management

Tech & Development

Challenges and opportunities in the further development of an online store into an online marketplace using the example of s.Oliver (Note: s.Oliver is a fulfillment customer of BFS Baur Fulfillment Solutions)
Requirements, opportunities and risks for quality assurance in e-commerce
Detailed planning for the creation of a second production data center for BAUR Versand (GmbH & Co KG), including hardware relocation planning and modernization of the existing data center
Analysis and evaluation of technical criteria for a solution for the management of mobile devices (mobile device management = MDM) as well as the analysis and evaluation of technical criteria for a solution for the business use of private devices and the private use of business devices (bring your own device = BYOD / private use of corporate equipment = PUOCE)