Our fashion experts keep their eyes open at trade fairs and store checks, find the latest trends and adapt them to the BAUR lines. We also develop product range structures for other online store categories that are geared towards our target groups across all platforms.
We collect and view product range-specific information on markets, customers and the competition and ensure that our product categories are optimally aligned with the target groups. We also use this information to create the range for our own brand Aniston. Our product ranges - including fashion, technology & living - can be found online and in print at the BAUR Group, Otto and Schwab, as well as at various domestic and international group companies.
Employees of the BAUR Group