The new Advent calendar from Aniston by BAUR
20. Nov 2025
At the start of the Christmas season, the still young jewelry line from Aniston by BAUR is focusing on a trend that has been going on for years.
Who can resist the magic of an advent calendar? Opening a little door every Sunday, being surprised and enjoying the anticipation of Christmas - it's simply a classic. Let's be honest: Advent calendars are no longer just for children. They are for everyone who wants to treat themselves to little moments of happiness in the run-up to Christmas. And that's exactly what makes them so popular! According to a recent study by YouGov opinion research, over 54% of Germans plan to buy a ready-made Advent calendar for themselves or others. The Advent calendar is therefore not just a tradition, but a firmly established consumer ritual - and for many a little moment of luxury in everyday life.
This is exactly where the still young jewelry line Aniston by BAUR comes in and brings a real highlight for all those who love sparkle: the Aniston Jewelry & Watches Advent calendar.
Four Sundays in Advent, four doors to open
The still young jewelry line Aniston by BAUR is starting the Christmas season with a special highlight: its first own Advent calendar! And it's different from the usual 24-door versions. Instead of four precious surprises every day, it's perfect for Advent Sundays:
- The "Aniston JEWELRY & WATCHES Advent Calendar" is filled with four precious pieces of jewelry: a wristwatch, a necklace, a bracelet and hoop earrings.
Ideal as a gift or simply for yourself (because hey, self-care can be sparkly too 😉).
👉 Click here to go directly to the advent calendar and a detailed product description.
Trend meets price awareness
- The YouGov study also shows that most shoppers remain price-conscious. 85% want to spend a maximum of €50 on a finished Advent calendar. This is precisely why the Aniston calendar was designed to remain affordable - without compromising on quality and design.
- The data for this survey is based on online interviews with members of the company's own YouGov panel. The members of the panel have agreed to participate in online interviews. For this survey, 2,023 people were interviewed from October 10 - 13, 2025 in a representative sample, proportioned according to age, gender and region. The sample represents the resident population of Germany aged 18 and over with regard to these quota characteristics.
By the way: In addition to the advent calendar, you can find many more pieces of jewelry from Aniston Jewelry & Watches here - from sparkling bracelets and elegant necklaces to modern rings. It's worth a look! 💎
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Ich heiße Kim und im Rahmen meiner Ausbildung als Kauffrau im Bereich E-Commerce bei BAUR unterstütze ich derzeit das Team Personalmarketing.
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