We structure, analyze and evaluate data so that we can offer our customers exactly what they are looking for. We use the latest technologies to do this.
Which products should we show store users who are looking for an "elegant dress"? Which item of clothing might the customer like? We can only answer these and many other questions accurately if we use our collected data to automatically train statistical forecasting models. We apply methods from machine learning, pattern recognition and deep learning. Our data treasures include customer and product master data, clickstream data, data from customer service, logistics, online marketing and other data sources. Our Data Science department answers the big questions of online shopping with comparatively few employees.
Employees of the BAUR Group