What Valentine's Day really means: Love as an attitude

14. Feb 2026

What Valentine's Day really means: Love as an attitude
What Valentine's Day really means: Love as an attitude

Valentine's Day often reminds us to love others. But true appreciation begins when we take ourselves seriously—remaining open to learning, taking responsibility, and being willing to grow.

February 14 is a day full of images and expectations. Red hearts in shop windows, bouquets of flowers, messages with big words. For some, it is marked by closeness and anticipation, for others by pressure, comparisons, or skepticism.
But Valentine's Day wasn't always so loud. And perhaps that's why it's worth pausing for a moment and looking behind today's rituals.


Where Valentine's Day actually comes from

The name goes back to Saint Valentine, a Christian martyr from the 3rd century, around whom several traditions have developed. The story has been passed down of a priest who married couples at a time when marriages were not officially permitted for Roman soldiers because the state considered family ties to be an obstacle to military readiness. He did not do this out of romanticism, but out of conviction: because he believed in the importance of relationships, responsibility, and care.
He is said to have been persecuted and ultimately executed for his actions—on February 14.

Whether every detail can be historically verified is secondary. What matters is the essence of this story: love was never just a feeling or an expression, but a conscious decision and an attitude. Those who love take responsibility—for themselves and for others.

The original Valentine's Day was not a day of grand gestures. It was not about perfection or expectations.
It was about enabling connection and taking closeness seriously. This idea continues to have an impact today – even if it is often overshadowed by modern Valentine's Day.

Wedding
Wedding
Development, responsibility, and proximity

When we talk about love, we usually think of other people first. But all these relationships are shaped by what we associate with ourselves.

How we listen.
How we react.
How we take responsibility—for our words, our behavior, our decisions.

Love for others does not begin at the moment of encounter. It arises where we clarify how we treat ourselves. Self-love does not mean self-sufficiency or withdrawal. It means taking yourself seriously. Accepting that you are a person who is allowed to learn. Who is allowed to develop further. Who does not have to be finished in order to be valuable.

Self-love as the basis for loving actions

Relationships rarely fail due to a lack of affection. Much more often, they fail because of a lack of reflection. Because responsibility is relinquished. Because listening is difficult.

A willingness to learn is therefore not a self-improvement goal, but a prerequisite for sustainable relationships. Those who are willing to develop themselves remain flexible. Those who remain flexible can allow closeness without losing themselves.

Being willing to learn means

  • Asking questions instead of being satisfied with quick answers
  • Remaining open to new perspectives
  • Admitting that growth takes time

Love is not just a feeling. It shows itself in actions. In what is said. And also in what remains unsaid.
Taking responsibility means looking at:

  • How do I treat myself?
  • How do my words and behavior affect others?


It means questioning old patterns—not out of self-criticism, but out of a desire to become more conscious.

Taking responsibility also means taking feedback seriously. Feedback from others – or honest self-reflection – is like a mirror.
Seeking feedback – or reflecting on yourself – takes courage. It requires openness and a willingness to not always have to be right.

Accepting feedback does not mean belittling yourself. It means developing yourself further without losing yourself.

Self-reflection
Self-reflection
What this attitude means in working life

This attitude does not end in private life. It has an impact wherever people work together, bear responsibility, and interact with one another—including in professional life.

Cooperation is successful when people take themselves seriously while remaining open to others. Those who act reflectively communicate more clearly. Those who are willing to learn can handle feedback. Those who take responsibility for their own behavior create trust – in the team, with colleagues, and in daily cooperation.

In the work context, self-love does not manifest itself as withdrawal, but as reliability. As a willingness to listen, to develop further, and not to ignore one's own impact. This is precisely what creates respectful, sustainable cooperation.


The original idea behind Valentine's Day was not to prove love, but to live it. In attitude, behavior, and responsibility. This is exactly where self-love comes in—not as an ego project, but as the foundation for successful relationships.

Those who take themselves seriously also take others seriously.
Those who work on themselves create space for genuine closeness.
Those who are willing to learn remain capable of connecting.

Valentine's Day reminds us not only to show love, but also how we want to love – and from what attitude.

LOVE
LOVE

Happy Valentine's Day! 💛

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Autorin
Kim Krappmann

Welcome to our BAUR Group JobsBlog.
My name is Kim and I'm currently supporting the HR marketing team as part of my apprenticeship as an e-commerce clerk at BAUR.
Look forward to interesting blog posts and take a look behind the scenes of our company with me. 😊
Have fun reading!

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