03. Jul 2025
Tomorrow marks the end of the campaign period for digital data cleaning, which was an idea and initiative of the BAUR Group that attracted interest throughout the Group and also outside the Otto Group. We also want to act more consciously in the future in order to save resources. You can find tips on how to use technology more sustainably, both at work and in everyday life, in this article.
Emails, spam emails and newsletters - new digital mail lands in our inboxes every day. It often remains there for years or even decades. The same applies to old, unnecessary documents and other data. Then there is the footprint of our digital devices, such as PCs, laptops, monitors and smartphones. These products also generate CO2, both in their production, which is particularly resource-intensive, and in their pure use. 78 percent of the total environmental impact that a smartphone, for example, has over its lifetime is caused by its manufacture. The remaining environmental impact is made up of around 15 percent for data usage and 5 percent for electricity. This shows that conscious use of these products has a major impact on the environment. If you clean out mailboxes, hard disks and the cloud properly, you need less storage space and also reduce costs. Aspects such as data protection and data security also speak in favor of a dedicated digital decluttering process. The Corporate Digital Responsibility Initiative's "Digital Data Cleaning" campaign provides support on how this can be achieved.
In 2024, it was estimated that over 361 billion emails were sent every day. This enormous volume not only impacts our climate, but also our mental health and productivity. Depending on the number of recipients and the length of the text, emails can cause estimated greenhouse gas emissions of between 0.03 g and 26 g CO₂ equivalent. In addition, constant availability can put us under mental strain and interruptions to reply to messages can affect our productivity.
So it's worth avoiding unnecessary email traffic and getting rid of old emails! It's like a tidy desk: you can keep an overview and find what you're looking for more easily.
Globally, digital technologies are responsible for around two percent of energy-related greenhouse gas emissions. In our private and professional lives, we use a wide range of technologies for communication, entertainment and productivity. By using these technologies carefully, each and every one of us has the opportunity to make a contribution to reducing these emissions.
💡 Under this link you can see how much CO2 has been emitted by Google search queries since the page was opened.
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My name is Lara, I'm 22 years old and I'm currently supporting the HR Marketing team as part of my internship in Corporate Communications.
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